How long has it been since you’ve reviewed your Facebook Page? Are you taking advantage of the latest Facebook features?
It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.
Maximise your page cover image
Facebook recently updated its guidelines and loosened the restrictions on what you can display on your main Page cover image. (View updated Facebook Guidelines.) This prime location now lets you display your web address, a call to action and more.
If designed creatively, cover images now afford Pages a powerful new opportunity to communicate key pieces of information to visitors. Make sure to take advantage of this change.
Evaluate your profile image
Your profile image is used whenever you post and it is the first thing users see when glancing through posts in their news feed. Your business should not have a picture of Joe the owner in the profile unless Joe is the brand! Your logo can help reinforce company branding.
Note that your profile image should be uploaded at a size of 180 x 180 pixels; Facebook sizes it down to 160 x 160 pixels.
Review your tab thumbnails
Your tab thumbnails appear below your cover image and lead to the apps in use on your Page. You have the opportunity to showcase three tab apps that are always visible to visitors on your Page. Make sure these capture attention.
The best way to do this is to use simple fonts. Shorten the callout to a few words and consider using your cover image to point to them.
Maximize Use of Tab Apps
Tab apps are great ways to boost engagement on your Page. They offer interactive and incentive options that can draw visitors to your Page and boost engagement.
They are commonly used for running contests and offering deals. In fact, using a third-party app is the only way to run a contest or deal that meets Facebook’s promotion guidelines. At a minimum, Pages should feature a tab app that lets visitors sign up for the company email newsletter list.
Make sure that your apps stay up to date and that your most important apps are visible in the three slots below the cover image.
Use the Short Description
Your Page can show a brief description of approximately 155 characters that displays below the cover image and the profile image at the top of your Page. This is great space to outline a concise statement about your business and list your website URL.
To update this area, go to Edit Settings in your admin panel, and under Basic Information look for Short Description. Amy Porterfield makes excellent use of her Short Description.
Key Tip: Include your website address in the Short Description so it is always visible to those coming to your Page.
Optimise the About Section for search
After adding your Short Description, make sure to review and complete the remainder of the About area, which has subsections such as Company Overview, Description, General Information and Mission. The About area is indexed by search engines, so make sure it contains your keywords. The exact subsections you see will vary depending on the Page category you have chosen.
Complete the Company Overview, Mission and Products fields to help optimize your Page for product searches. Include your address, city, state and zip code in General Information to optimize you Page for local search.
Customise your Facebook URL
If your Facebook Page URL still has “pages” and a set of numbers in it, it’s time to move up to a custom username!
You can customise your Page web address by selecting a unique username that contains letters or numbers but no dashes, etc. Your Facebook URL can be changed only once, after it is originally set, so choose wisely.
–socialmediaexaminer.com*
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